Bedford brewers Wells & Co. have completed construction of their landmark new Fairhill home, Brewpoint.
Brewing on site has now begun in earnest and, while trading restrictions imposed on the hospitality sector due to Covid-19 mean Brewpoint’s full launch must wait until Spring 2021, the Wells & Co. team plan to offer their customers a taste of things to come – not to mention a taste of several brand new brews – in just a couple of weeks’ time.
Peter Wells, Managing Director at Wells & Co., explains: “While we’d love to throw open the doors and welcome everyone in for the full Brewpoint experience, safety-related limitations and the ongoing uncertainty around trading during Covid-19 mean it simply wouldn’t be a responsible decision at this time.
“However, we’ve found a way to offer a great introduction to our beautiful new home whilst keeping everyone safe.
“From Thursday, October 8, we’ll be opening the external garden area at our site in Fairhill for 11 weeks and inviting everyone down to experience A Taste of Brewpoint.
“Our pop-up bar will do exactly what it says on the tin; you’ll be able to get a real flavour for Brewpoint via the ground-breaking beers, delicious food, retail opportunities and entertainment we’ll have on offer.
“Just as we’ve done within our pub estate throughout 2020, we’ll be staying on top of evolving government regulations and taking every precaution possible to ensure that A Taste of Brewpoint offers a safe yet thoroughly enjoyable experience for our friends in the community.
“I’m particularly excited about the acoustic music programme we have in store; it’ll be the first opportunity in several months for most Bedfordians – myself included – to enjoy some top-notch live music in a Covid-conscious, socially-distanced environment, and I cannot wait.”
A Taste of Brewpoint will showcase a number of exciting new additions to the Wells & Co. beer portfolio.
On Point Pale Ale, an easy-drinking, character-laden 4.0% ABV keg offering, boasts bright tropical and citrus hop flavours on a light malt base with low bitterness. On Point Pale Ale will also be available in 330ml cans from November onwards for visitors to Brewpoint or its online store to enjoy at home.
Origin Pale Ale, a classic 3.7% ABV session ale, will delight fans of real, no-nonsense beer. Malt sweetness balances perfectly with crisp bitterness, all complemented by tropical fruit and citrus late notes. Taking Wells & Co. back to its roots as cask brewers, Origin will initially be available exclusively within the Wells & Co. pub estate and on tap at Brewpoint.
Once open fully in Spring, Brewpoint will house a pub-restaurant, a retail shop, a coffee roastery, company offices and a visitor centre, all focused around the creation of exceptional beer.
Peter concludes: “It’s time to get excited. Book your tables via our website (www.brewpoint.co.uk) tell your friends, dress for the elements, and we look forward to welcoming you for A Taste Of Brewpoint from October 8 onwards. Cheers!”
