Rising sports stars urged to apply for sponsorship scheme fronted by Olympians

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Up-and-coming athletes in Central Bedfordshire are being given the chance to become ‘Sporting Champions’ and gain much-needed support as part of a sports talent development scheme.

Everyone Active’s Sporting Champions programme, now heading into its seventh year, has helped thousands of athletes to achieve their sporting potential by providing free access to Everyone Active’s 200+ leisure facilities across the country.

It now includes the six leisure facilities in its new leisure management contract with Central Bedfordshire Council: The Dunstable Centre, Tiddenfoot Leisure Centre, Flitwick Leisure Centre, Saxon Pool and Leisure Centre, Houghton Regis Leisure Centre and Sandy Sports Centre.

Aspiring athletes will be able to apply from Monday, May 1 to Sunday, May 14 by visiting the Everyone Active Sporting Champions website.

The scheme’s impressive line-up of decorated Olympians and Paralympians includes Lutalo Muhammad, Jennifer and Jessica Gadirova, Richard Kilty, Lauren Steadman, Kadeena Cox and Maisie Summers-Newton,* who will continue to provide their expertise, mentoring and support to athletes accepted on the scheme this year.

Sporting Champions will also receive free unlimited access to the Everyone on Demand app, providing them with more than 500,000 at-home workouts from leading fitness brands, including WithU, Flex and Les Mills on Demand.

Olympic silver medalist Colin Jackson will remain in his role as Sporting Champions Ambassador, working alongside the scheme’s Elite athletes to make sport more accessible within local communities.

Alongside some of Team GB’s top talent, he will play an integral part in providing both one-to-one and group mentoring sessions throughout the year.

Colin said: “I’m proud to be involved in a scheme that is so dedicated to supporting athletic talent from grass roots up.

“I have watched the Sporting Champions scheme grow over the years and I’m so excited to continue working alongside a panel of truly talented Elite athletes to help mentor and support the next generation.

“The Sporting Champions scheme has helped thousands of up-and-coming athletes to achieve their sporting dreams and I can’t wait to see what this year’s intake go on to achieve.”

Over the past seven years, Sporting Champions has invested more than £1million into athletes on the scheme.

Dan Hicks, Everyone Active’s regional contract manager, said: “We are delighted to be able to support rising sports stars from Central Bedfordshire on their journey to success.

“As a leisure provider working in partnership with Central Bedfordshire Council, we feel it is important to cater for all sections of the community.

“The Sporting Champions scheme has already supported a huge number of athletes and I’m proud that we are continuing this again in 2023.

“We hope to continue making a real difference to our athletes’ success and are excited to see what this year will bring.”

Applicants should visit www.easportingchampions.com to fill out the online application form, which will be available from Monday, May 1 to Sunday, May 14.

To find out more about Everyone Active’s Sporting Champions programme, visit www.easportingchampions.com

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